Accessibility

Accessibility
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This website consists of two computer applications:
 

-  one for the official pennyblack.com website, managed by Dedimax S.r.l. 
 

-  one for the digital store brand pennyblack.com, operated by US Direct E-Commerce Limited, trading as ESW.
 

This accessibility policy applies exclusively to the official section of the website.

For the separate digital application dedicated to the online shop, managed by ESW, the accessibility statement is available at the following link: https://esw.com/accessibility-statement/.
 

 

 

Service Overview

The pennyblack.com e-commerce website offers products and services in the consumer clothing sector. Users can search for, compare, and purchase related products and services (e.g. shipping). 

The products displayed in the online store are sold by Dedimax s.r.l.

 

 

How to use the service

The pennyblack.com e-commerce service meets the legal accessibility requirements described in the 'Accessibility Compliance' section. Shopping via the website can be done in a simple and accessible way. Users can search for products and services, add them to their cart, place orders, and complete payments in just a few steps. For questions or requests for assistance regarding the use of the services, our customer service is available via email, telephone, live chat and WhatsApp, which can be found on the contact page. Key information, such as product descriptions, prices, and delivery options, is presented in clear language and a well-structured format.

 

Accessibility Compliance

This information has been prepared in accordance with Legislative Decree no. 82/2022 which implements Directive (EU) 2019/882 (European Accessibility Act). The pennyblack.com Website complies with the principles of being perceivable, operable, understandable and robust as well as meeting the accessibility requirements set forth in the aforementioned legislation. The specific technical measures adopted use the EN 301 549 standard as their reference and are based on the Web Content Accessibility Guidelines (WCAG) version 2.1 with conformance levels A and AA.

 

Website accessibility

In order to promote an accessible use of the pennyblack.com Website, in compliance with the regulations and standards indicated in the previous paragraph “Accessibility Compliance”, the following solutions have been adopted:


 

  • Ability to navigate the entire website using just the keyboard
     
  • Focus indicators for the most part visible while navigating
     
  • All text elements are readable by screen readers
     
  • Ability for the user to individually adjust the text size
     
  • Colour contrasts are, for the most part, adequate
     
  • Product images, for the most part, accompanied by meaningful text descriptions
     
  • Content is free of rapid image sequences that can cause visual problems
     
  • Use of descriptive titles for the pages
     
  • Mostly clear and consistent navigation structures
     
  • Error messages and suggestions are mostly clear to facilitate the correction of inputs
     
  • Use of semantic HTML structures and appropriate ARIA roles for the most part
     

Furthermore, dedicated features are constantly updated to ensure an ever-improving experience for all users.

 

 

Non-accessible Content

The pennyblack.com Website is partially compliant with the harmonised standards UNI CEI EN 301549. In particular, in relation to the standards listed in Appendix A of the UNI CEI EN 301549 standard, the contents listed below are not yet accessible:


 

  • Non-textual content: in various cases, announcements are missing or inaccurate for users using screen readers; decorative elements are improperly exposed to assistive technologies; some alternative texts are incorrect.
     
  • Subtitles for multimedia content: some video content does not have subtitles.
     
  • Audio content descriptions: some videos do not have audio descriptions or a text alternative to the multimedia content.
     
  • Information and correlations: various critical issues of a semantic and structural nature have been identified. In particular, issues emerged regarding the correct structuring of headings, lists and tables, as well as the implementation of form field labels and their related associations. There are also insufficient or inadequate announcements for screen-reader users regarding interface content and controls.
     
  • Content sequence: some content is presented in an incorrect order for reading.
     
  • Identification of the purpose of the input controls: Input fields are missing the autocomplete attribute.
     
  • Text content contrast: in various cases, text elements do not provide sufficient colour contrast between the text and the background. In particular, the issue concerns text associated with input fields, content superimposed on images, and other elements displayed on light or variable backgrounds.
     
  • Non-text content contrast: some elements of the interface do not meet the minimum colour contrast requirements, including controls and status indicators.
     
  • Text resizing: some components of the interface are not fully accessible or usable when the page is zoomed or resized
     
  • Keyboard usage: several interactive elements are not accessible via the keyboard and have focus management issues, including menus, controls, dialog boxes, and tooltips.
     
  • Execution times: In some cases, dialog boxes appear and disappear before users can interact with them.
     
  • Focus order: There are several critical issues in managing keyboard focus, including loss of focus, lack of logical navigation order, and focus on hidden elements.
     
  • Purpose of links: some links do not provide sufficient context or have accessible names that are not very descriptive. 
     
  • Headings and labels: some elements of the interface have accessible names or announcements that are mismatched with the content and language of the page.
     
  • Focus indicator: some interactive elements do not have a visible keyboard focus indicator.
     
  • Name of labels: some interactive elements have programmatic names that are inconsistent with the visible labels.
     
  • On focus: some dynamic components open automatically without explicit user action.
     
  • Error identification: in some cases error messages do not provide sufficiently clear or descriptive information.
     
  • Instructions and labels: some input fields do not have persistent visible labels.
     
  • Name, role and status of interactive elements: in various cases the display of the role, status and name of the controls is incorrect, resulting in difficulties with interpretation and use via screen readers 
     
  • Status messages: some dynamic content is not properly announced to users of assistive technologies.

 

Dedimax s.r.l. has launched a structured continuous improvement programme aimed at progressively addressing identified critical issues, with particular attention to new content and the most frequently visited sections of the website.

The programme includes scheduled accessibility reviews, in addition to the internal training programme already underway aimed at Designers, Developers, and all departments involved in the management and development of the Website, with the aim of promoting a fully accessible approach.

 

 

Drafting of the accessibility information

This information was drafted on 17/08/2026, the evaluation was carried out by third parties through objective and subjective analyses.

Dedimax s.r.l. undertakes to update this accessibility statement at least annually to ensure the accuracy of the information contained therein and to reflect the ongoing accessibility improvements that will be progressively introduced.

 

How to send reports

To report accessibility non-compliance, please send an email to accessibility.pennyblack@dedimax.it.
In the email, it is advisable to indicate “pennyblack.com website accessibility” in the subject of the request.

We also suggest you indicate:


 

  •  name and surname
     
  • email address
     
  •  URL of the web page or sections of the app that are the subject of the report
     
  •  A clear and concise description of the problem encountered
     
  •  Tools used (operating system, browser, assistive technologies)


 

 

How to send a report to AgID

In the event of an unsatisfactory response or no response, within thirty days of notification or request, the interested party may submit a report to AgID, via certified email, to the following address: protocollo@pec.agid.gov.it

 

About the website

  • Website publication date: 01/09/2026
     
  • Usability tests were performed: no
     
  • CMS used for the website: Magnolia